What Is OKX, Manchester City's Official Training Kit Sponsor?

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The Premier League champions, Manchester City, continue to dominate not only on the pitch but also in the commercial arena. Like top football clubs worldwide, the Citizens are strategically expanding their brand through high-impact partnerships—most notably with OKX, a leading digital asset exchange. This collaboration marks a significant step in the club’s digital transformation journey and reflects the growing intersection between elite football, blockchain technology, and the metaverse.

But what exactly is OKX, and why has it become such a visible presence at one of the world’s most successful football clubs? Let’s explore the partnership, its implications, and what it means for fans and the future of sports engagement.

What Is OKX?

OKX is a global cryptocurrency exchange founded in 2017, headquartered in Malta, and serving millions of users across more than 180 countries. The platform enables users to buy, sell, trade, and store a wide variety of cryptocurrencies, including Bitcoin (BTC), Ethereum (ETH), and numerous altcoins. Beyond basic trading, OKX offers advanced tools such as spot trading, futures, options, DeFi services, and NFT marketplaces—catering to both beginner and experienced investors.

With a strong focus on security, innovation, and user experience, OKX has positioned itself as a trusted name in the fast-evolving digital asset ecosystem. Its expansion into sports sponsorship is part of a broader strategy to build global brand awareness and connect with tech-savvy, forward-thinking audiences.

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OKX Becomes Manchester City’s Official Training Kit Sponsor

In March 2022, OKX and Manchester City announced a landmark partnership that named OKX the Official Training Kit Sponsor of both the men’s and women’s teams. This means that the OKX logo appears prominently on all training wear used by players during practice sessions, pre-match preparations, and official team activities.

Unlike matchday kits—which are subject to stricter regulations—training kits offer brands greater visibility across media content, behind-the-scenes footage, and social media platforms. For OKX, this represents a powerful branding opportunity to align with a world-class football institution known for excellence, innovation, and global reach.

The deal covers not only branding rights but also joint initiatives in digital engagement, esports, and fan experiences—particularly in emerging tech spaces like the metaverse and Web3.

Launch of the “OKX Collective” – A Metaverse Experience for Fans

One of the most exciting outcomes of this partnership is the launch of OKX Collective, an immersive metaverse experience co-created by OKX and Manchester City. Designed for fans who want to go beyond traditional viewing, this digital platform allows users to interact with virtual avatars of key players such as Jack Grealish, Rúben Dias, Ilkay Gündoğan, and Alex Greenwood.

Within OKX Collective, fans can:

This initiative taps into the growing demand for immersive fan engagement, especially among younger audiences who spend increasing time in digital environments. By blending football passion with blockchain-powered experiences, OKX and Manchester City are pioneering a new era of sports fandom.

"Join me and @OKX in the #OKXCollective metaverse to see some of my favourite training drills and give them a try! It’s your very own 1-to-1 training session… reckon you can keep up?"
— Rúben Dias, Manchester City Defender

A Strategic Partnership Beyond Sponsorship

Since its inception in 2022, the OKX–Manchester City collaboration has evolved from a simple sponsorship into a multifaceted strategic alliance. The partnership spans:

This long-term vision aligns perfectly with Manchester City’s ambition to be not just a football leader but a global entertainment brand. For OKX, associating with a club that values innovation, sustainability, and community strengthens its credibility in mainstream markets.

👉 See how blockchain is transforming fan engagement in modern sports.

The Bigger Picture: Football Meets the Metaverse

The OKX–City partnership is part of a larger trend: elite sports organizations embracing digital transformation. Recently, it was announced that Sony is collaborating with Manchester City to co-develop metaverse environments using advanced VR and spatial computing technologies. This initiative highlights how clubs are investing in next-generation fan experiences that transcend physical stadiums.

These developments signal a shift in how fans consume sports:

As football becomes more interconnected with technology, brands like OKX are playing a crucial role in building the infrastructure for this new ecosystem.

Frequently Asked Questions (FAQ)

What does OKX do?

OKX is a cryptocurrency exchange that allows users to trade, invest in, and manage digital assets such as Bitcoin, Ethereum, and other cryptocurrencies. It also offers services in DeFi, NFTs, and Web3 applications.

When did OKX partner with Manchester City?

The partnership was officially announced in March 2022. Since then, OKX has served as the club’s Official Training Kit Sponsor for both men’s and women’s teams.

Where can I see the OKX logo on Manchester City kits?

The OKX logo appears on all official training gear worn by players during practice sessions, warm-ups, and team events—but not on matchday jerseys.

What is OKX Collective?

OKX Collective is an immersive metaverse experience that lets fans interact with virtual versions of Manchester City players, participate in training challenges, and access exclusive digital content.

Is OKX safe to use?

Yes. OKX employs advanced security protocols including two-factor authentication (2FA), cold storage for assets, and regular audits to protect user funds and data.

How is this partnership shaping the future of football?

By integrating blockchain, NFTs, and metaverse experiences into fan engagement strategies, OKX and Manchester City are setting a benchmark for how sports clubs can innovate beyond the pitch.

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Final Thoughts

The collaboration between OKX and Manchester City goes far beyond traditional sports sponsorship. It represents a bold step into the future of fan interaction—where digital identity, ownership (via NFTs), and immersive experiences converge. As football continues to evolve in the digital age, partnerships like this one will play a pivotal role in shaping how fans connect with their favorite teams.

For OKX, aligning with a forward-thinking club like Manchester City reinforces its position as more than just a crypto exchange—it's a gateway to next-generation digital experiences.

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