The world of Web3 is gaining momentum, and OKX is at the forefront of driving adoption across Asia Pacific. During the high-energy week of Token2049 in Singapore — the region’s most influential Web3 and digital asset conference — OKX made bold moves to accelerate mainstream engagement with blockchain technology. Through strategic appearances, fan activations, and high-profile partnerships, OKX reinforced its position as a leader in shaping the future of decentralized ecosystems.
OKX Takes Center Stage at Token2049
Held from September 13 to 14, 2023, Token2049 brought together innovators, investors, and industry leaders from around the globe to discuss the evolution of crypto, regulation, and the next wave of Web3 innovation. OKX didn’t just attend — it led the conversation.
At the OKX Mainstage, top executives shared insights on the transformative potential of digital assets. Hong Fang, President of OKX, participated in a pivotal panel titled “The Future of Crypto: Regulatory Uncertainty and the Path Forward,” alongside Ripple CEO Brad Garlinghouse and Bitgo CEO Mike Belshe. The discussion focused on how evolving global regulations are shaping responsible innovation in the crypto space and what it means for long-term industry sustainability.
Lennix Lai, Global Chief Commercial Officer at OKX, joined a dynamic panel on Day 2, exploring the future challenges and opportunities facing crypto exchanges. With representatives from Bybit, Kucoin, and Bitget, the session highlighted the importance of security, user experience, and cross-platform interoperability in building trust within the Web3 ecosystem.
👉 Discover how OKX is shaping the next era of digital finance and Web3 innovation.
Web3 Meets Sports: Daniel Ricciardo and Scotty James Spotlight Blockchain’s Role in Entertainment
One of the most engaging moments at Token2049 was a fireside chat featuring Haider Rafique, OKX’s Chief Marketing Officer, alongside two global sports icons: Daniel Ricciardo, Formula 1 driver for Scuderia AlphaTauri, and Scotty James, Olympic snowboard medalist. As official OKX Ambassadors, both athletes discussed how Web3 is transforming fan engagement in sports and entertainment.
From tokenized fan experiences to NFT collectibles and decentralized ticketing, Ricciardo and James shared real-world examples of how blockchain empowers fans to connect with their favorite athletes and teams in deeper, more meaningful ways. Their presence underscored OKX’s strategy of bridging high-performance sports with cutting-edge technology.
This intersection isn’t just theoretical — it’s already happening. And OKX is making sure that both athletes and fans are equipped to thrive in this new digital era.
Stealth Mode Livery Launch: A Bold Statement at the Singapore Grand Prix
OKX didn’t stop at panels and discussions. On September 13, the company unveiled a limited-edition “Stealth Mode” livery for the McLaren MCL60 Formula 1 car during an exclusive media event at Lantern, Fullerton Bay Hotel. Designed in collaboration with McLaren Racing, the sleek black design features the bold phrase “Accelerating Web3” across the rear wing — a powerful visual metaphor for OKX’s mission.
This special livery raced during two key events:
- 2023 Singapore Grand Prix (September 15–17)
- 2023 Japanese Grand Prix (September 22–24)
By placing Web3 messaging directly on one of the world’s most technologically advanced race cars, OKX brought blockchain innovation into the spotlight for millions of global F1 viewers.
Fan Engagement Reimagined: OKX Race Club at CHIJMES
To deepen fan interaction, OKX launched OKX Race Club, a McLaren-themed fanzone at CHIJMES from September 14 to 17. The event offered immersive experiences for motorsport enthusiasts, including appearances by:
- Lando Norris, McLaren F1 driver (September 14)
- Zak Brown, CEO of McLaren Racing (September 15)
Visitors who downloaded the OKX Wallet and minted an NFT via the OKX NFT Marketplace received exclusive OKX-branded merchandise such as caps and t-shirts. This gamified approach not only educated new users about wallet creation and NFT minting but also made onboarding into Web3 fun and rewarding.
It’s a clear signal: Web3 adoption doesn’t have to be complex. With intuitive tools and engaging incentives, anyone can take their first step into decentralized technology.
👉 Start your Web3 journey today with tools designed for ease and security.
Rewriting the System: OKX Web3 Party with Key Ecosystem Partners
On Day 2 of Token2049, OKX hosted “Rewrite the System: An OKX Web3 Party” at MARQUEE Singapore — a vibrant evening event co-hosted with major Web3 partners including Polygon, Lido, DWF Labs, and Orbiter Finance.
The party blended entertainment with education:
- Live NFT printing stations
- Interactive games and lucky draws
- On-chain discussions about ecosystem expansion and infrastructure development
This gathering wasn’t just a celebration — it was a strategic alignment of visionaries committed to building a more open, transparent, and inclusive digital future.
Core Keywords Driving Web3 Adoption
Throughout these initiatives, several key themes emerged that reflect OKX’s strategic focus:
- Web3 innovation
- crypto adoption
- blockchain technology
- NFT marketplace
- digital assets
- decentralized finance (DeFi)
- F1 partnership
- fan engagement
These keywords aren’t just buzzwords — they represent tangible use cases that OKX is actively advancing through real-world applications.
Frequently Asked Questions (FAQ)
Q: What is the significance of the “Stealth Mode” livery?
A: The Stealth Mode livery symbolizes OKX’s commitment to advancing Web3 under the radar of traditional systems — quietly but powerfully reshaping how technology and finance intersect in sports and beyond.
Q: How can fans participate in OKX Web3 activations?
A: Fans can join by downloading the OKX Wallet, exploring the NFT Marketplace, minting digital collectibles, and attending live events like OKX Race Club or partner parties during major conferences.
Q: What role do ambassadors like Daniel Ricciardo play in promoting Web3?
A: Athlete ambassadors help demystify blockchain technology for mainstream audiences. Their influence brings credibility and excitement to Web3, encouraging broader adoption among younger, tech-savvy fans.
Q: Is OKX only focused on Asia Pacific?
A: While Asia Pacific is a strategic priority due to its rapid tech adoption, OKX operates globally — supporting users and partners across North America, Europe, the Middle East, and beyond.
Q: What makes OKX different from other crypto platforms?
A: OKX combines advanced trading capabilities with accessible Web3 tools like wallets, NFT marketplaces, and DeFi integrations — all built with security, speed, and user experience in mind.
Q: Can beginners use OKX to enter Web3?
A: Absolutely. With guided onboarding, educational resources, and gamified experiences like those seen at Token2049, OKX makes it easy for newcomers to explore digital assets safely.
👉 Join millions of users already exploring the future of finance with OKX.
Final Lap: Accelerating Toward a Decentralized Future
From thought leadership at Token2049 to real-time fan engagement at the Singapore Grand Prix, OKX demonstrated that Web3 isn’t a distant concept — it’s here, now, and accelerating fast. By aligning with elite sports figures, pioneering design collaborations with McLaren Racing, and creating accessible entry points for fans worldwide, OKX is building a bridge between traditional industries and decentralized innovation.
As regulatory clarity improves and user adoption grows, companies like OKX are poised to lead the next chapter of internet evolution — one where ownership, transparency, and community are built into the foundation.
The race for Web3 dominance has begun. And OKX is already ahead of the pack.